Most companies focus on SEO on local, regional, or global level, or a combination of levels. To help optimise the company’s website for terms that are more relevant to one’s business, geographically-specific keywords are added at each level. For businesses with a wider geographical reach, though, targeting customers that live in different countries, with different cultures, language, and infrastructure is a more complicated matter. Although International Search Engine Optimisation (International SEO) is indeed quite challenging, it is definitely a serious consideration if you need to grow and extend your reach to an international customer base and drive a healthy amount of traffic from foreign language speakers and other countries, which will give your conversions a boost.
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