What Exactly Can Competition Research Give You?
In short, you can identify not only your current competitors but also potentially new players that may enter the market and target the same market and buyer persona with a similar product or service. After implementing every tool available in our arsenal, you will have a detailed list of who these suitors are and what actions they take precisely.
Then, you will have the upper hand, meaning control competition and know just as much about your competitors’ online brand(s) as for your own. Indicatively, you will be able to get a good grasp of their:
- Brand Authority
- Backlinks Profile
- Google Rankings
- Bounce Rate
- Time on Site
- Onsite SEO Status
- Content Quality
- New Customer Acquisition Cost
- Goals they have in common with your own brand
Incorporating Competitive Research in your business marketing strategy is key to knowing where you stand against competitors (current and future players), maintaining a good online reputation, and identifying innovative ways to keep ahead of the competition at all times.